Mascara has got to be the most popular makeup product. Everyone wants those long, lush lashes to highlight their eyes. Mascara is the one thing women buy first (okay, maybe lipstick and nail polish are high up on the list, too) and continue to buy consistently throughout their lifetime. So, when Latisse hits the shelves, I – and many many other women – are going to be ECSTATIC!

Why? It helps grow the eyelashes, making them darker, longer and thicker. And it wasn’t even the original use of the product. Originally, the stuff under the trade name Lumigan, was used for glaucoma and ocular hypertension. Beautiful lashes was actually a side effect of the treatment!

Okay, I am a little apprehensive about how it’ll be administered (like Botox, an injection, perhaps?) But with my stubby little fringes, I’m willing to try it out.

Great work Allergan!