The American Society for Aesthetic Plastic Surgery's 10th Consumer Attitudes Study

Surgically altering one's appearance simply for aesthetic improvement was once frowned upon, even with non-invasive cosmetic treatments such as botox. However, a recent survey may indicate a shift in such attitude.

In a survey conducted by the American Society for Aesthetic Plastic Surgery (ASAPS) and research firm, Synovate, attitudes of the general public toward cosmetic surgery are the most positive they've been in the last decade.

The 10th Consumer Attitudes Study

Findings of the 10th Consumer Attitudes Study, conducted in February of this year, show a steady increase over the past 10 years in the positive attitude of people across the U.S. toward the cosmetic surgery field. Statistics show 62% of 1000 surveyed Americans aged 18 and above approve of cosmetic surgery. Further, approval rates are highest for Americans aged 18-24, while attitudes toward cosmetic surgery of those 65 and over have improved by 11% in comparison to last year's findings.

As part of their mission statement, the American Society for Aesthetic Plastic Surgery conducted the study to remain abreast on the views of the general public so that the organization may advance the cosmetic surgical field, its recognized members, and those who support it.

So What Could This Mean?

This is good news for cosmetic surgeons, the patients who undergo any cosmetic surgical treatment including botox, and the field itself. It may indicate that people attach less stigma or negativity to cosmetic surgery, allowing more freedom to those who seek treatment. Instead of being ashamed to fulfill their desire to change, people will be able to undergo their chosen cosmetic surgical procedure, acquiring results that may boost their self esteem, improve their social standing, and make them happy with their appearance.